Outerwear and jacket shop

Local shoppers, commuters, families, tourists and people buying for work or outdoor activities, particularly in cooler areas and towns with strong tourism.

You buy stock wholesale and sell at a retail markup. Takings are strongest in autumn and winter, so you need to plan cash for the quieter months.

• Buying and pricing stock
• Friendly, helpful customer service
• Visual merchandising and shop display
• Managing cash flow and stock levels

• Commercial leases can be long, so check terms with a solicitor before signing
• Public liability and contents insurance are worth checking before opening
• Check whether you need to register for GST and how your state handles employee obligations like workers compensation once you hire
• Check Australian Consumer Law rules on refunds and guarantees
• Seasonal stock risk, so avoid over-ordering and plan end-of-season sales

Startup costs are typically estimated at around $25,000 to $100,000, depending on your location, shop size, fit-out and how much stock you buy. Lease terms and the range you carry can move the total.

Monthly revenue is typically estimated at around $6,000 to $30,000, depending on location, foot traffic, your range and the season. Seasonal stock risk means revenue can vary through the year, and it is not the same as profit.

Have a solicitor review commercial lease terms before signing. Check public liability and contents insurance, GST registration, workers compensation obligations once you hire, and Australian Consumer Law rules on refunds and guarantees. Plan stock carefully to avoid over-ordering.