Online outerwear store

Shoppers across Australia, especially in cooler southern regions, plus people heading overseas to cold climates or buying for outdoor work and hobbies.

You buy stock at wholesale prices and sell at retail. Revenue is the markup on each item, and sales usually peak in autumn and winter.

• Choosing products customers want
• Basic online shop setup and photos
• Stock tracking and packing orders
• Customer service for returns and sizing

• Check Australian Consumer Law rules on refunds, guarantees and product descriptions
• Check whether you need to register for GST once turnover approaches the threshold
• Seasonal sales mean unsold stock can tie up cash, so start with a small range
• Check product labelling rules for textiles and for children's clothing with your state or the ACCC
• Check whether running stock from home needs council approval for a home-based business

Startup costs are typically estimated at around $2,000 to $10,000, depending on how much stock you buy, your website setup and photography. Starting with a small, focused range can keep early costs down.

Monthly revenue is typically estimated at around $500 to $5,000, depending on your niche, range and marketing. Sales are seasonal, and unsold stock can tie up cash, so revenue is not the same as profit.

Check Australian Consumer Law rules on refunds, guarantees and product descriptions, and when to register for GST. Check textile and children's clothing labelling rules with your state or the ACCC, and whether home-based stock needs council approval.