Online perfume and fragrance store

Sell designer and niche fragrances online, with sample sets and scent advice to help buyers choose.

Perfume bottles lined up on a shop counter with a customer sampling scents.
Startup costA$2k to A$10k
Monthly revenueA$500 to A$5k
Time needed8+ h/week
First incomeWeeks
  • A$2k-10k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling fragrances, run from home. You can stock bottles from authorised wholesalers or distributors, add discovery sample sets, and offer guidance on how to choose a scent.

Your first three steps

  1. Contact Australian distributors and brand wholesalers to ask about trade accounts and minimum orders
  2. Get an ABN and set up a simple online shop with a small range of fast-selling lines
  3. Offer a few sample sets for people to try before buying full bottles, then ask for reviews
Who pays

Shoppers buying for themselves or as gifts, including people who want niche brands or better prices than they find in department stores.

How it makes money

Profit on the difference between your buying price and your selling price, plus extra from gift sets, sample sets and postage options.

Skills that help
  • Knowing fragrance families and brands
  • Online shop setup and product photos
  • Customer service and clear descriptions
Watch out for
  • Buy only from authorised suppliers, as fake or grey-market stock can break brand and consumer rules
  • Check how to send perfume safely, as it is flammable and carriers often limit how it can be posted
  • Check Australian Consumer Law rules on refunds, product descriptions and labelling
  • Check whether you need to register for GST once your turnover grows
  • Check whether your council needs approval for storing stock at home

Deep research report · Australia

Everything you need to start: online perfume and fragrance store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online perfume store in Australia?

Startup costs are typically around $2,000 to $10,000, depending on how much stock you buy, your website setup and any sample sets. These are estimates, so start with a focused range and budget carefully.

How much can an online perfume store earn?

Monthly revenue is typically estimated at around $500 to $5,000, depending on your range, your marketing and how many hours you put in. Expect it to start small and build as you gain repeat customers.

What should I check before selling perfume online?

Check that you buy only from authorised suppliers, how to post perfume safely as it is flammable, Australian Consumer Law rules on refunds and labelling, when to register for GST, and whether your council needs approval for home stock.

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Photo: djedj on Pixabay

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