Online personal training and coaching

People who prefer to train at home or at their own gym, shift workers, and clients in regional areas with few trainers nearby.

Monthly coaching fee per client, or a fixed-price program. Costs per client are low, but it takes time to build an audience.

• Programming for different goals and levels
• Clear written and video communication
• Basic social media and content creation

• Professional indemnity insurance, check that it covers online coaching
• Don't give nutrition or medical advice beyond your qualifications, check what you're allowed to say
• Health screening and disclaimers are still important without in-person contact
• Be careful with before-and-after photos and claims, as advertising rules apply (check with the ACCC)
• Register for an ABN and check when GST applies

Startup costs are typically estimated at around $500 to $3,000, depending on your setup, content creation and marketing. Also check that your professional indemnity insurance covers online coaching.

Check what you're allowed to say, as you shouldn't give nutrition or medical advice beyond your qualifications. Also check advertising rules with the ACCC for before-and-after photos and claims, plus health screening, disclaimers and professional indemnity cover.

Monthly revenue is typically estimated at around $400 to $4,000, depending on how many clients you coach and the plans you offer. Time needed is typically at least 8 hours a week, including programs and check-ins.