Online sauna heater and accessories store

Homeowners building or upgrading a backyard or indoor sauna, DIY builders, and small sauna or wellness businesses topping up supplies.

Profit on the margin between wholesale and retail prices, with extra from accessory bundles, delivery fees and repeat orders for stones, oils and spares.

• Product knowledge and clear explanations
• Online selling and basic website setup
• Customer service and handling enquiries
• Stock and supplier management

• Electrical heaters sold in Australia must meet electrical safety and marking rules, so check the requirements with your state electrical regulator and ask suppliers for proof of compliance
• Heaters are usually hardwired, so make clear that installation needs a licensed electrician and check what you can say about this
• Australian Consumer Law warranties and returns apply, so check you can honour them with overseas suppliers
• Public liability and product liability insurance, which are worth checking before you sell heaters
• Freight costs and damage for heavy or fragile items, and GST registration once turnover reaches the threshold

Startup costs are typically around $3,000 to $15,000, depending on how much stock you hold, your website setup and whether you ship direct from a supplier. These are estimates, so build your budget from real supplier quotes.

Monthly revenue is typically around $2,000 to $10,000, depending on your product range, pricing and how many customers you reach. That is revenue, not profit, so allow for stock, freight and other costs. Treat these as estimates only.

Check electrical safety and marking requirements with your state electrical regulator, and ask suppliers for proof of compliance. Also check how to explain that licensed electrician installation is needed, Australian Consumer Law warranties and returns, insurance, and GST registration.