Sauna supply showroom

Homeowners planning a sauna, builders and renovators, gyms, spas and small sauna businesses that need equipment or replacement parts.

Retail margin on heaters and accessories, plus higher-value sales of full sauna kits, trade accounts for builders and repeat sales of spares and consumables.

• Retail sales and customer service
• Technical knowledge of sauna heaters and safe use
• Stock control and supplier negotiation
• Basic bookkeeping

• Commercial lease terms and rent, which are a fixed cost even in slow months
• Electrical equipment safety and marking rules, so check with your state regulator and ask suppliers for compliance proof
• Installation must be done by licensed electricians, so check what you can promise customers
• Public liability and product liability insurance, plus workers compensation once you hire staff
• Slow sales of high-value items, so keep an eye on cash flow and stock holding costs

Startup costs are typically around $40,000 to $150,000, depending on your premises, fit-out and opening stock. These are estimates only, so get quotes for your lease, display stock and supplier terms before committing.

Monthly revenue is typically around $15,000 to $60,000, depending on your location, range and how many high-value items you sell. This is revenue before rent, stock and other costs, and these figures are estimates only.

Check your commercial lease terms and rent, electrical equipment safety and marking rules with your state regulator, and what you can promise about licensed electrician installation. Also check public liability, product liability and workers compensation insurance, plus cash flow and stock costs.