Online software and licence reseller
Sell genuine software and licences to local small businesses and households through a simple online shop.
- A$500-2.5k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
A website that sells legitimate software and licences, such as office suites, security tools, accounting packages and design software, bought through authorised distributors or vendor reseller programs.
Your first three steps
- Choose a niche (for example, accounting software for tradies) and apply to a few vendor or distributor reseller programs
- Register an ABN and set up a simple online shop with clear pricing, refund and support information
- Contact local small businesses, accountants and community groups to offer licence reviews and renewals
Who pays
Small businesses, sole traders, community groups, students and households who want help choosing and buying the right software.
How it makes money
Margin or commission on each licence sold, plus renewals each year. Some resellers add paid advice on which plan suits the customer.
Skills that help
- Knowing common business and consumer software
- Clear, friendly customer service
- Basic online shop and bookkeeping skills
Watch out for
- Only buy through authorised channels, as cheap grey-market keys can be invalid or breach vendor terms
- Check each vendor's reseller agreement for minimum sales, branding and support requirements
- Australian Consumer Law applies to digital products, so check your refund and support obligations
- Margins on some products are thin, so check what you earn on each sale
- Register for GST once turnover reaches the threshold, and check privacy obligations for customer data
Deep research report · Australia
Everything you need to start: online software and licence reseller
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online software reseller business?
Startup costs are typically around $500 to $2,500, depending on your website, any reseller programme requirements and your initial stock of licences. These figures are estimates only, so check what each vendor and distributor requires.
What should I check before reselling software in Australia?
Check that you only buy through authorised channels, since grey-market keys can be invalid or breach vendor terms. Also check each reseller agreement, your Australian Consumer Law refund and support obligations, GST registration at the threshold, and privacy obligations for customer data.
How much can an online software reseller earn?
Monthly revenue is typically around $600 to $3,000, depending on the products you sell and how many customers you reach. Margins on some products are thin, so check what you earn per sale. Plan on at least about 8 hours a week. These are estimates only.
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