Online swimwear and beachwear store

Holiday shoppers, parents buying sun-safe kids' wear, sporty swimmers and people who find it hard to get their size or style in local shops.

You buy stock wholesale (or order it made) and sell at retail prices. Profit comes from the margin on each item, plus extras like matching sets, cover-ups and accessories.

• Choosing stock that suits a clear customer group
• Social media and online marketing
• Good product photos and descriptions
• Handling orders, returns and customer questions

• Check Australian Consumer Law rules on refunds, returns and product claims
• Check whether sun protection claims (such as UPF ratings) on your products are properly tested and supported by your supplier
• Check children's product labelling and safety requirements if you sell kids' wear
• Returns on swimwear are often limited for hygiene reasons, so check how to word your policy fairly and legally
• Unsold seasonal stock can tie up cash, so start small
• GST registration is required once your turnover reaches the threshold, so check with the ATO

Startup costs are typically around $2,000 to $10,000, depending on how much stock you buy, your store platform and your photography and marketing. Starting small helps limit unsold seasonal stock. These are estimates only.

Check Australian Consumer Law rules on refunds, returns and product claims, and whether UPF claims are properly tested. Also check children's product labelling if you sell kids' wear, how to word a fair hygiene returns policy, and GST registration with the ATO.

Monthly revenue is typically around $500 to $5,000, depending on your niche, stock range and marketing. Estimates assume at least about 8 hours a week. Seasonal demand can tie up cash in unsold stock.