Small-Team B2B calling service

Run a small team of callers from a shared office, booking meetings and running campaigns for business clients.

Agent wearing headset making calls at a desk in an office.
Startup costA$5k to A$25k
Monthly revenueA$6k to A$30k
Time needed25+ h/week
First incomeMonths
  • A$5k-25k
  • Full-time
  • Own premises

Estimates for a small start in Australia, not guarantees.

What it is

A small calling operation with a few part-time callers working set campaigns for clients, such as lead generation, appointment booking or customer surveys, with call reporting for each client.

Your first three steps

  1. Line up one or two anchor clients on a trial campaign before renting space or hiring
  2. Price a small office or coworking space with desks, headsets and a cloud phone and CRM system
  3. Draft a caller agreement and training sheet covering scripts, calling hours and Do Not Call Register checks
Who pays

Software and service companies, accountants, marketing firms, market researchers and other businesses that want regular outbound calling without hiring staff.

How it makes money

Monthly retainers, hourly rates per caller, or a fee per qualified appointment or completed survey. Margin comes from the gap between what clients pay and what callers cost.

Skills that help
  • Managing and coaching callers
  • Sales and campaign planning
  • Writing scripts
  • Reporting results to clients
Watch out for
  • Check ACMA's telemarketing and research call rules, as you are responsible for your callers' conduct
  • Check employment obligations, including award rates, superannuation and workers compensation insurance, and whether callers are genuinely contractors
  • Check privacy rules for storing call recordings and lead data, and how recordings are disclosed
  • Public liability and professional indemnity insurance to check with a broker
  • Reliance on a few clients, so a lost contract can cut revenue fast
  • GST registration once turnover reaches the threshold

Deep research report · Australia

Everything you need to start: small-team B2B calling service

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a B2B calling service?

Startup costs are typically around $5,000 to $25,000, depending on your office space, equipment and how many callers you set up. Check insurance such as public liability and professional indemnity with a broker.

How much can a small calling service earn?

Monthly revenue is typically estimated at around $6,000 to $30,000, depending on your clients and campaigns. Relying on a few clients means a lost contract can cut revenue fast, so spread your risk where you can.

What rules should I check before running a calling team?

Check ACMA's telemarketing and research call rules, as you are responsible for your callers' conduct. Also check employment obligations such as award rates, super and workers compensation, whether callers are genuinely contractors, and privacy rules for recordings.

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