Online specialty toy store
Sell a focused range of toys or games online and post them to families across Australia.
- A$2k-10k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
A website selling a themed range, such as wooden toys, educational games or craft kits. You hold small stock at home or use a supplier who ships for you, and pack and post orders.
Your first three steps
- Pick a niche, like eco toys or board games, and check what rivals already offer
- Open a trade account with one or two suppliers and order a small trial range
- Set up a simple online store and test it with friends, family and local parent groups
Who pays
Parents and relatives buying gifts online, and sometimes teachers or childcare centres ordering in bulk.
How it makes money
You sell at a markup on wholesale cost, plus delivery fees. Bundles and gift sets help raise the average order.
Skills that help
- Setting up an online store
- Product photos and descriptions
- Packing and managing orders
Watch out for
- Product safety standards for toys, check requirements with the ACCC and your suppliers
- Australian Consumer Law on refunds and faulty goods
- Postage costs on bulky items, which can eat into profit
- Busy online competition, so a clear niche matters
- Council approval if you store stock at home, check with your local council
Deep research report · Australia
Everything you need to start: online specialty toy store
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online toy store in Australia?
Startup costs are typically around $2,000 to $10,000, depending on how much stock you hold, your website setup and whether a supplier ships for you. These figures are estimates, so check them against your own plans.
What rules apply to selling toys online in Australia?
Check product safety standards for toys with the ACCC and your suppliers. Also check Australian Consumer Law on refunds and faulty goods, and whether council approval is needed if you store stock at home.
How much can an online toy store earn?
Monthly revenue is typically estimated at around $500 to $4,000, depending on your niche, pricing and postage costs on bulky items. It is revenue, not profit. Expect to spend at least 8 hours a week.
Other ways to run this business
Independent toy shop
Run a small local shop selling quality toys, games and craft kits to families, gift buyers and schools.
- A$30k-120k
- Full-time
- Own premises
Toy stall at markets and fairs
Sell toys and games from a stall at weekend markets, school fairs and community events.
- A$1.5k-6k
- Side hustle
- Out and about
Similar retail ideas
Online drafting and technical drawing supplies shop
Sell drawing boards, technical pens and scale rulers online to architecture, design and engineering students and studios.
- A$2k-10k
- Side hustle
- Online
Online maternity and nursing wear store
Sell maternity and breastfeeding clothing online to expectant mums across Australia, run from home.
- A$2k-10k
- Side hustle
- Online
Online mobility aids and home care shop
Sell walking aids, bathroom safety gear and daily living aids online to families and carers, run from home.
- A$2k-10k
- Side hustle
- Online
Home-based online jeweller
Sell jewellery online and at markets, with custom orders, repairs and engraving by appointment from home.
- A$2k-10k
- Side hustle
- From home
Folk costume stall at festivals and markets
Take a stall of traditional dress and accessories to multicultural festivals, community events and markets.
- A$2.5k-10k
- Side hustle
- Out and about
Online rug store
Sell rugs to homeowners and renters through your own website, shipped straight from a supplier or a small home stock.
- A$1.5k-10k
- Side hustle
- Online
Photo: Couleur on Pixabay