Home-Based watch microbrand

Watch enthusiasts, gift buyers and collectors who like independent designs, mostly reached through your website, social media and watch forums.

You sell each watch for well above its parts and packaging cost. Money comes from small batches, limited editions or pre-orders, plus extras like straps.

• Design sense and attention to detail
• Steady hands for fine assembly
• Online marketing and photography
• Patience for testing and quality control

• Check with your local council whether you need approval to run a home-based business
• Australian Consumer Law applies to what you sell, including consumer guarantees and honest product claims; check the ACCC guidance
• Be careful with 'Made in Australia' or 'Australian designed' claims and check the ACCC rules on origin labelling
• Imported parts may bring GST and customs costs; check with the Australian Border Force and your accountant
• Check that your design and brand name don't copy another brand, and consider IP Australia trade mark and design registration
• Water resistance and accuracy claims need testing equipment or a trusted tester

Startup costs are typically around $3,000 to $15,000, depending on your range size, parts suppliers and tools. Imported parts may bring GST and customs costs, so check with the Australian Border Force and your accountant.

Monthly revenue is typically around $500 to $5,000, depending on your designs, batch sizes and how well you reach collectors online. Hours start at around eight a week. These are estimates, not guarantees.

Check with your council about home-business approval, and that Australian Consumer Law applies to what you sell, including guarantees and honest claims. Check ACCC rules on 'Australian made' or designed claims, and IP Australia trade mark and design registration.