Online wig and hairpiece store

Sell wigs and hairpieces online from home, with virtual fitting advice and styling tips.

Wigs on mannequin heads displayed on shelves in a styling shop.
Startup costA$2k to A$10k
Monthly revenueA$500 to A$4k
Time needed8+ h/week
First incomeMonths
  • A$2k-10k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A web-based wig shop selling synthetic and human hair wigs, toppers and hairpieces, with help choosing colour, size and style over video call or chat.

Your first three steps

  1. Research suppliers and order a small range of samples to check quality and colours
  2. Set up a simple online shop with clear sizing guides, returns policy and good photos
  3. Register your ABN and offer free video fitting chats to your first customers
Who pays

People with hair loss from medical treatment or alopecia, those wanting a change of look, and costume or performance customers.

How it makes money

Profit on each wig sold, plus extras like wig caps, care products, and paid video consultations or basic styling.

Skills that help
  • Knowing wig types, fibres and sizing
  • Online selling and photography
  • Sensitive, patient customer service
Watch out for
  • Australian Consumer Law, including refunds and accurate product descriptions
  • Public liability and product insurance, check what your insurer covers
  • Check whether you need council approval to run a business from home
  • GST registration once turnover reaches the threshold
  • Supplier quality and import costs, and tying up money in stock

Deep research report · Australia

Everything you need to start: online wig and hairpiece store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online wig store in Australia?

Startup costs are typically around $2,000 to $10,000, depending on how much stock you buy, your website, supplier quality and import costs. Treat this as an estimate, as stock can tie up a lot of money.

How much can an online wig shop make?

Monthly revenue is typically around $500 to $4,000, depending on your product range, pricing and how many customers you reach. These are estimates only, and the work can start at around 8 hours a week.

What rules should I check before selling wigs online?

Check Australian Consumer Law, including refunds and accurate product descriptions. Also check what your insurer covers for public liability and products, whether you need council approval to run a business from home, and GST registration.

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Photo: djedj on Pixabay

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