Live music and performer booking agency

Represent local bands, DJs and performers and book them for weddings, corporate events and venues, earning commission on each gig.

Startup costC$300 to C$2k
Monthly revenueC$600 to C$3k
Time needed8+ h/week
First incomeMonths
  • C$300-2k
  • Side hustle
  • From home

Estimates for a small start in Canada, not guarantees.

What it is

An agency that represents musicians, DJs and other live entertainers. You promote them, match them to event enquiries, agree fees and sort out the booking details.

Your first three steps

  1. Meet 5 to 10 reliable local acts, watch them play and agree commission terms in writing
  2. Build a simple website with demo videos, sample packages and an enquiry form
  3. Contact wedding planners, venues and corporate event organizers to tell them you can supply vetted acts
Who pays

Couples planning weddings, event planners, companies, bars, festivals and municipalities hiring entertainment. The agency commission comes out of the performer's fee, or is added on top.

How it makes money

A commission on each gig, or a booking fee added to the performer's price. Peak seasons usually bring the most enquiries.

Skills that help
  • Knowing the local music and entertainment scene
  • Sales and quoting
  • Clear contracts and communication
  • Handling last-minute changes calmly
Watch out for
  • Rules for talent or artist agents differ by province (some regulate or license them, others do not), so check with your provincial regulator before you start taking bookings
  • Use written contracts covering fees, deposits, cancellations and who is responsible for sound equipment and travel
  • Check whether you need commercial general liability insurance and whether event clients ask for proof
  • Venues may have music licensing needs (SOCAN, for example), so check who is responsible
  • Demand is seasonal, with summer and holidays busiest and winter often quieter in many regions
  • Check with your municipality whether a business licence or home-based business permit is needed, and register your business name with your province if required

Deep research report · Canada

Everything you need to start: live music and performer booking agency

Researched with live web search for Canada: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a music booking agency?

Startup costs are estimated at typically around $300 to $2,000, depending on your setup and how you promote your performers. Written contracts covering fees, deposits and cancellations are worth having in place before you take bookings.

Do I need a licence to run a talent booking agency in Canada?

Rules for talent or artist agents differ by province, with some regulating or licensing them and others not, so check with your provincial regulator before taking bookings. Also check whether your municipality needs a business licence or home-based business permit.

How much can a booking agency earn?

Estimated monthly revenue is typically around $600 to $3,000, depending on how many gigs you book. Commission comes out of the performer's fee or is added on top. Summer and holidays are busiest, and winter is often quieter in many regions.

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