Pop-Up running gear stall with fitting service

Club runners, race participants, schools and workplace running groups, and people who prefer fitting advice over buying blind online.

Margin on each item sold at events and online. Some sellers add extras like group fitting nights, club discounts or race-day stalls.

• Knowing running shoes and how they fit
• Selling and chatting with customers
• Organizing stock and event logistics
• Basic online shop and social media skills

• Brands may have minimum orders or rules about selling outside a fixed store, so check before you commit
• Check your municipality for vendor, street or event permits, and whether you need a business licence
• Commercial general liability insurance, plus cover for your stock and vehicle
• Outdoor events are seasonal and weather-dependent, with winter being slow in many regions, so plan indoor options
• Register for GST/HST when required, and charge the right provincial tax
• Give fit advice, not medical advice, and be clear about your returns policy

Startup costs are estimated at typically around $8,000 to $35,000, depending on your vehicle or trailer, stock range and event gear. Check whether brands have minimum orders or rules about selling outside a fixed store.

Monthly revenue is estimated at typically around $2,000 to $10,000, depending on how many events you attend and your stock range. Outdoor events are seasonal and weather-dependent, with winter slow in many regions, so plan indoor options.

Check your municipality for vendor, street or event permits and whether you need a business licence. Also check commercial general liability insurance with cover for stock and vehicle, GST/HST registration, charging the right provincial tax, and your returns policy.