Field sales agent visiting trade customers

Drive a regular route calling on shops and trade buyers, selling a range of products for several suppliers.

Startup cost£1k to £5k
Monthly revenue£1k to £5k
Time needed30+ h/week
First incomeMonths
  • £1k-5k
  • Full-time
  • Out and about

Estimates for a small start in the UK, not guarantees.

Official data

20,012 UK companies in this field, 40% registered in the last 2 years

SIC 46190 “Agents involved in the sale of a variety of goods”. Source: Companies House, November 2026.

What it is

A full-time agency where you carry samples and catalogues to retailers, trade counters and businesses on a planned route. You represent a small portfolio of non-competing suppliers so each visit can bring in several orders.

Your first three steps

  1. Pick a region and map out a repeating route of independent retailers or trade buyers you can visit every 4 to 8 weeks
  2. Approach three or four suppliers with products that suit the same customers and agree commission and territory in writing
  3. Put together a sample kit and a simple order process, then book your first week of visits
Who pays

Suppliers pay you commission on orders. Independent shops, garden centres, hospitality businesses and trade buyers place the orders.

How it makes money

Commission on each supplier's sales, usually a percentage of order value. A mix of several suppliers helps spread the risk if one stops trading or changes terms.

Skills that help
  • Route planning and time management
  • Selling face to face
  • Handling rejection and following up
  • Basic record keeping and invoicing
Watch out for
  • Commercial Agents Regulations 1993 may apply to your agreements, so get the contract checked by a solicitor or trade body
  • Fuel, vehicle and insurance costs can eat into commission, so check business use cover on your car
  • Income can vary a lot month to month, especially early on
  • Check who bears the risk if a customer does not pay the supplier
  • Avoid carrying competing product lines unless your contracts allow it

Deep research report · UK

Everything you need to start: field sales agent visiting trade customers

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start as a commercial sales agent in the UK?

Startup costs are estimated at typically around £1,000 to £5,000, depending on your vehicle, samples, insurance and the suppliers you represent. Fuel, vehicle and business use insurance are worth budgeting for, as they can eat into your commission.

How much can a field sales agent earn?

Monthly revenue is typically estimated at around £1,000 to £5,000, depending on your suppliers, route and how established you are. Income can vary a lot month to month, especially early on, so plan for uneven months.

Do commercial agents need to check any rules or contracts?

The Commercial Agents Regulations 1993 may apply to your agreements, so get the contract checked by a solicitor or trade body. Also check who bears the risk if a customer does not pay the supplier, and whether competing lines are allowed.

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