Online cosmetics wholesaler for small shops

Buy cosmetics in bulk from brands and sell on to independent shops and salons through a simple trade website.

Startup cost£2k to £10k
Monthly revenue£1k to £5k
Time needed10+ h/week
First incomeMonths
  • £2k-10k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

8,575 UK companies in this field, 46% registered in the last 2 years

SIC 46450 “Wholesale of perfume and cosmetics”. Source: Companies House, November 2026.

What it is

You buy skincare, makeup or hair and body products in bulk from manufacturers or distributors, hold a small stock and sell it on to trade customers through a trade-only website and direct contact.

Your first three steps

  1. Pick a niche, such as vegan skincare or nail products, and list 10 to 20 brands you could buy from
  2. Contact suppliers for trade terms and minimum orders, and ask to see their safety and labelling paperwork
  3. Set up a simple trade-only website or catalogue and approach 20 local salons and shops with samples
Who pays

Independent beauty shops, salons, gift shops, pharmacies and market traders who want to stock products without buying from a large distributor.

How it makes money

You earn the margin between your bulk buying price and your trade price. Minimum order values and repeat orders from regular customers help keep this worthwhile.

Skills that help
  • Negotiating with suppliers
  • Stock and order tracking
  • Selling to businesses
  • Basic website and email skills
Watch out for
  • Cosmetics sold in the UK must meet UK cosmetics regulations, so check that each product has a UK Responsible Person and proper labelling
  • Check products are genuine and not grey-market or counterfeit stock
  • Check storage rules, shelf life and expiry dates, and keep batch records for traceability
  • Public liability and product liability insurance are worth checking before you sell
  • Stock ties up cash, so avoid over-buying before you have regular customers

Deep research report · UK

Everything you need to start: online cosmetics wholesaler for small shops

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online cosmetics wholesale business?

Startup costs are typically around £2,000 to £10,000, depending on how much stock you buy, how you build your trade website and which insurance you choose. Stock ties up cash, so avoid over-buying before you have regular customers.

What should I check before selling cosmetics to shops in the UK?

Check that cosmetics meet UK cosmetics regulations, with a UK Responsible Person and proper labelling for each product. Also check stock is genuine and not grey-market or counterfeit, and check storage rules, expiry dates and batch records for traceability.

How much could an online cosmetics wholesaler earn?

Estimated monthly revenue is typically around £1,000 to £5,000, depending on your product range, your trade customers and how often they reorder. This is revenue, not profit, and the idea assumes at least around 10 hours a week.

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