Online DIY supplies shop

Sell a focused range of fixings, tools or decorating supplies online from a spare room or small storage space.

Shopper browsing tools and paint in a bright hardware store aisle.
Startup cost£1.5k to £7k
Monthly revenue£800 to £4k
Time needed10+ h/week
First incomeWeeks
  • £1.5k-7k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

3,482 UK companies in this field, 22% registered in the last 2 years

SIC 47520 “Retail sale of hardware, paints and glass in specialised stores”. Source: Companies House, November 2026.

What it is

A small web shop built around one corner of DIY, such as fixings and fasteners, decorating supplies or garden and shed tools. You hold some stock yourself or use supplier delivery, and post orders to customers.

Your first three steps

  1. Choose a narrow niche and compare what existing online sellers charge for postage and delivery times
  2. Open trade accounts with two or three wholesalers and test your best-selling items with a small stock order
  3. Set up a simple online shop and list your first products with clear photos, sizes and descriptions
Who pays

Homeowners and small tradespeople who want a better range or advice on a specific type of product than a general shop offers.

How it makes money

You sell at a markup over trade prices. Multi-pack bundles, project kits and repeat orders from tradespeople help lift the average order.

Skills that help
  • Product knowledge in your chosen niche
  • Basic website and photo skills
  • Packing and order handling
  • Customer email support
Watch out for
  • Online selling rules on returns, refunds and clear pricing, check the current consumer rights guidance
  • Heavy or bulky items can make postage costs eat your margin
  • Rules on selling and posting paints, aerosols and chemicals, check with your couriers and Trading Standards
  • Check whether selling electrical tools or batteries means you need to register under producer responsibility rules
  • Product liability and public liability insurance, plus cover for stock stored at home
  • Running from home may need permission from your landlord or mortgage lender

Deep research report · UK

Everything you need to start: online DIY supplies shop

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online DIY shop?

Startup costs are typically around £1,500 to £7,000, depending on your website, how much stock you hold and your packing supplies. These are estimates, so a narrow range can help keep early costs down.

How much can an online DIY shop earn?

Monthly revenue is typically around £800 to £4,000, depending on your niche, range and marketing. The estimate assumes at least about 10 hours a week. Revenue is not profit, so allow for stock and postage, as bulky items can eat into margins.

What should I check before selling DIY supplies online?

Check the current consumer rights guidance on returns, refunds and clear pricing. Check with couriers and Trading Standards on posting paints, aerosols and chemicals, and whether producer responsibility registration applies to electrical tools or batteries. Also check insurance and landlord or lender permission.

Other ways to run this business

Similar retail ideas

Photo: stevepb on Pixabay

More ideas →