Online hockey equipment shop

Club and school players, parents buying for juniors, club coaches and team managers ordering in bulk.

You buy from brands and wholesalers and sell at a mark-up. Team and club orders add larger, repeat sales.

• Knowledge of hockey and its kit
• Basic online selling and stock control
• Customer service and sizing advice

• Consumer rules on online sales, including the 14-day cancellation right for most distance sales, so check the details
• Stock tied up in sizes and models that do not sell, so start small
• Protective gear safety and labelling, check what applies to what you sell
• Product liability and public liability insurance
• Register as a sole trader or company, and check when VAT applies
• Seasonal demand, with sales busiest before and early in the season

Estimates suggest startup costs are typically around £1,500 to £8,000, depending on how much stock you buy, how your website is built and whether suppliers post items direct to customers. Starting small helps limit unsold sizes and models.

Estimated monthly revenue is typically around £500 to £4,000, depending on your range, pricing and how well you reach players and clubs. Sales may be busiest before and early in the season, so plan for quieter months.

Check consumer rules on online sales, including the 14-day cancellation right for most distance sales. Also check safety and labelling for protective gear, product and public liability insurance, and when VAT applies, plus how to register as a sole trader or company.