Local day tours for visitors

Put together and run guided day tours of your area for visitors, using local guides, transport and venues.

Tour guide leading a small group of travellers through a historic city street.
Startup cost£500 to £5k
Monthly revenue£500 to £4k
Time needed10+ h/week
First incomeMonths
  • £500-5k
  • Side hustle
  • Out and about

Estimates for a small start in the UK, not guarantees.

Official data

7,667 UK companies in this field, 33% registered in the last 2 years

SIC 79120 “Tour operator activities”. Source: Companies House, November 2026.

What it is

You design set tours or day trips around a theme such as history, food, walks or local landmarks. You book the transport, entry tickets and any guides, then sell places to visitors and run the day.

Your first three steps

  1. Design one or two tours, then price them by working out the cost of transport, tickets and guides per person
  2. Speak to local hotels, B&Bs and attractions about selling or promoting your tours
  3. Set up a simple booking page and list the tours on a booking platform to test demand
Who pays

Tourists, groups of friends, families, coach and cruise visitors, and local hotels or B&Bs buying tours for guests.

How it makes money

A price per person that covers your costs (transport, tickets, guide) plus your margin. Private group bookings can be priced as a flat fee.

Skills that help
  • Good local knowledge
  • Organising and planning
  • Friendly with groups
  • Basic marketing and bookings
Watch out for
  • If you sell tours that include transport or accommodation, check whether package travel rules apply to you
  • Public liability insurance, and check whether you need professional indemnity cover too
  • If you drive passengers for hire, check the licensing rules with your council or the DVSA; hiring a licensed operator may be simpler
  • Check risk assessments and any permissions needed to run tours at attractions or on private land
  • Weather and low numbers can mean cancellations, so have a clear refund policy

Deep research report · UK

Everything you need to start: local day tours for visitors

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a local day tour business?

Estimates put startup costs typically around £500 to £5,000, depending on the tours you design, insurance, marketing and any equipment. Transport, entry tickets and guides are usually booked for each tour.

What rules apply to running day tours in the UK?

Check whether package travel rules apply if tours include transport or accommodation, and arrange public liability insurance, plus professional indemnity if needed. If you drive passengers for hire, check licensing with your council or the DVSA. Check risk assessments and permissions for attractions or private land.

How much can a day tour business earn?

Estimates suggest monthly revenue typically around £500 to £4,000, depending on how many tours run and how full they are. Weather and low numbers can cause cancellations, so a clear refund policy helps. Time is typically around 10 hours a week or more.

Other ways to run this business

Similar hospitality ideas

Photo: MemoryCatcher on Pixabay

More ideas →