Online health and wellness business ideas you can start in the US
24 ideas
These 24 ideas let you build a health and wellness business that runs through video calls, online classes and digital programs rather than a physical studio. They suit people with a background in coaching, nutrition, counseling or mindfulness, as well as career changers who are willing to get properly trained.
Online daily living aids store
Sell grab bars, reachers, walking aids and other daily living products online to disabled people and carers.
- $1k-6k
- Side hustle
- Online
Online aromatherapy supply shop
Sell essential oils, carrier oils and diffusers online to home users and wellness practitioners.
- $1k-5k
- Side hustle
- Online
Online weight loss coach
Coach clients by video and chat on habits, food and routines, from your own home.
- $300-1.5k
- Side hustle
- Online
Online gestalt therapy practice
See private clients by secure video for gestalt-focused therapy, as a licensed clinician working from home.
- $500-3k
- Side hustle
- Online
Online contact lens shop
Sell prescription contact lenses online and ship them to customers, with a licensed eye care professional on your team or as a partner.
- $5k-25k
- Part-time
- Online
Online couples counseling practice
Help couples communicate better and resolve conflict through private video sessions from a home office.
- $500-3k
- Side hustle
- Online
Online counseling practice from home
See clients by secure video from a quiet room at home, as a licensed counselor in private practice.
- $500-3k
- Side hustle
- Online
Online aromatherapy classes
Run live video classes or a short recorded course on using essential oils at home.
- $100-1k
- Side hustle
- Online
Online homeopathic consultant
Offer one-to-one homeopathic consultations by video call or from a home office, with follow-ups.
- $1.2k-6k
- Side hustle
- Online
Online nutrition coach
Help clients eat better through video sessions and simple meal plans, from your own home.
- $300-2.5k
- Side hustle
- Online
Online childbirth class series
Run live video childbirth classes for expectant parents who can't or won't travel to a class.
- $600-3k
- Side hustle
- Online
Online wellness coaching program
Guide clients through a 8 to 12 week habit program on sleep, food and movement by video call and app.
- $300-3k
- Side hustle
- Online
Online meditation classes and 1:1 sessions
Teach guided meditation by video to small groups or individuals from your own home.
- $200-1.5k
- Side hustle
- Online
Online health coach
Help clients build better eating, sleep and movement habits through video sessions from home.
- $500-4k
- Side hustle
- Online
Online wellness sessions and guidance
Offer video sessions in hands-off practices like guided relaxation, breathwork or aromatherapy advice from home.
- $300-1.5k
- Side hustle
- Online
Online yoga classes and membership
Teach live yoga over video from home and charge per class or a monthly membership.
- $300-2.5k
- Side hustle
- Online
Online biofeedback and stress coaching
Coach clients by video using wearable or app-based sensors, helping them practice calming skills at home.
- $1k-5k
- Side hustle
- Online
Virtual doula and birth class teacher
Offer video-based prenatal coaching, birth prep classes and postpartum check-ins from home.
- $300-1.5k
- Side hustle
- Online
Online Ayurvedic wellness consultations
Offer one-to-one Ayurvedic lifestyle and diet consultations by video from a spare room at home.
- $1k-5k
- Side hustle
- Online
Online holistic wellness consultations
Offer video sessions on herbs, nutrition and lifestyle habits to clients anywhere in your state.
- $500-2.5k
- Side hustle
- Online
Online hypnotherapy sessions
Run hypnotherapy sessions by video call for clients anywhere you are allowed to serve.
- $1.2k-5k
- Side hustle
- Online
Online naturopathic consultations
Offer natural health consultations and follow-ups by video call to private clients from your home office.
- $500-3k
- Side hustle
- Online
Online one-to-one life coach
Help people set goals and make changes through video coaching sessions from your home.
- $300-3k
- Side hustle
- Online
Virtual lactation consultant
Offer breastfeeding consultations by video call so parents can get help from their own couch.
- $600-4k
- Side hustle
- Online
About these ideas
Options include online meditation classes and 1:1 sessions, an online nutrition coach and online hypnotherapy sessions. Before you commit, think about the line between wellness support and medical advice, and what training or credentials clients will expect from you. Check whether your state requires a license for the title or service you plan to offer, and whether you need professional liability insurance. Then decide who you want to help and how you will find your first clients.
Questions
Do I need a license to start an online wellness business in the US?
It depends on the service and the state. Counseling, nutrition advice and some other practices may be regulated, while general coaching often is not. Check the rules in your state, and in your clients' states, before using any professional title.
Can I serve clients in other states from my online business?
Possibly, but rules can vary. Some licensed professions may need permission to work with clients in other states. Check each state's regulator, your professional board and your insurer before you accept clients outside the state where you live.
What should I check before offering health advice online?
Look at where coaching ends and medical advice begins, and make sure your marketing does not promise cures. Consider written disclaimers, client consent forms, privacy and data protection, and professional liability insurance. A local attorney or professional association can help you confirm the details.