Start an online used boat reseller and consignment business

Buy small used boats or sell them on consignment, list them online and show them to buyers at the owner's dock or storage.

Motorboats lined up for sale at a dealer's marina yard.
Startup cost$12k to $50k
Monthly revenue$800 to $4k
Time needed10+ h/week
First incomeMonths
  • $12k-50k
  • Side hustle
  • Out and about
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

4,246 US businesses with employees in this field, -1.7% in a year

NAICS 441222 “Boat dealers”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A home-run used boat business focused on affordable boats such as fishing boats, pontoons and small runabouts. You find boats, tidy them up or arrange servicing, photograph them well, list them online and handle the paperwork.

Your first three steps

  1. Find out your state's rules on selling boats, including whether a dealer or broker license is needed, by contacting your state boating agency, DMV or licensing board before you buy or list any boat
  2. Pick one or two boat types and your local area, then track online listings for a few weeks to learn real selling prices
  3. Once you know what your state requires, start with one consignment boat or one low-cost purchase and list it with strong photos and an honest description
Who pays

First-time boat buyers, families and anglers looking for a used boat. Owners who want to sell without the hassle also pay you through consignment.

How it makes money

Profit on boats you buy and resell, or a commission or flat fee when you sell a boat on consignment. You can add fees for cleaning, listing or arranging a pre-sale survey.

Skills that help
  • Knowing boats and fair used prices
  • Good photos and honest listings
  • Negotiating and customer service
  • Handling titles and paperwork carefully
Watch out for
  • Licensing varies by state: many states require a boat dealer or yacht broker license for selling on behalf of others or selling regularly, while some exempt occasional sales of your own boats. Confirm with your state agency before trading, especially for consignment
  • Check title, registration and hull identification number rules, and make sure any boat has a clean title and no lien
  • General liability insurance and coverage for boats in your care or on test rides
  • Cash tied up in unsold stock, and costly hidden repairs, so have boats inspected before buying
  • Check sales tax registration and how your state taxes boat sales

Deep research report · US

Everything you need to start: online used boat reseller and consignment

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a used boat reselling business?

Startup costs are typically around $12,000 to $50,000, depending on how many boats you buy, repair needs and whether you sell on consignment. Cash can be tied up in unsold stock, so have boats inspected before buying.

How much can an online used boat reseller earn?

Monthly revenue is typically around $800 to $4,000, depending on the boats you handle, how many you sell and whether you buy stock or sell on consignment. Estimates assume at least about 10 hours a week.

Do I need a license to sell used boats in the US?

Licensing varies by state. Many states require a dealer or broker license for selling on behalf of others or selling regularly, while some exempt occasional sales of your own boats. Confirm with your state agency, and check title, registration and hull ID rules.

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Photo: Anestiev on Pixabay

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