Online private-label coffee wholesaler

Source coffee packed under your own brand and sell it in bulk to shops, gift stores and offices, with orders shipped for you.

Large sacks of coffee beans stacked in a wholesale storage warehouse.
Startup cost$1.5k to $8k
Monthly revenue$1k to $5k
Time needed10+ h/week
First incomeMonths
  • $1.5k-8k
  • Side hustle
  • Online
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

14,991 US businesses with employees in this field, +1.2% in a year

NAICS 424490 “Other grocery and related products merchant wholesalers”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

You team up with a roaster that packs coffee under your label, then sell it wholesale to retailers and businesses online. The roaster or a fulfillment partner ships the orders.

Your first three steps

  1. Request samples and price lists from several roasters that offer private-label or white-label packing
  2. Check with your state department of revenue about a seller's permit and with your state or local health or agriculture department about any food business registration
  3. Pick one or two blends, design a simple label with the roaster, and set wholesale and suggested retail prices
Who pays

Gift shops, grocery and specialty stores, boutique hotels, B&Bs, gyms, offices and corporate gifting buyers.

How it makes money

You earn the gap between your cost per bag and your wholesale price, with minimum order sizes and repeat reorders from accounts.

Skills that help
  • Online selling and email outreach
  • Brand and label design basics
  • Managing suppliers and orders
  • Writing clear product descriptions
Watch out for
  • Before trading, check whether your state requires a seller's permit (sales tax registration) and whether your state or local health or agriculture department requires a food business or wholesale food registration or license; rules vary by state
  • Check who is legally responsible for labeling, since packaged food labels must meet FDA rules and your state's requirements
  • Cottage food rules usually don't cover reselling coffee made by someone else, so check your state's rules for food sellers
  • Product liability and general liability insurance
  • Roaster minimum orders and lead times, which tie up cash in stock
  • Collect sales tax rules and resale certificates correctly for each customer and state

Deep research report · US

Everything you need to start: online private-label coffee wholesaler

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a private-label coffee wholesale business in the US?

Estimates put startup costs at typically around $1,500 to $8,000, depending on roaster minimum orders, label design and how much stock you buy. Roaster minimums and lead times can tie up cash in stock, so plan for that.

Do I need a permit to sell wholesale coffee under my own brand?

Things to check: whether your state requires a seller's permit, and whether your state or local health or agriculture department requires a food business or wholesale food registration or license. Rules vary by state. Also check who is legally responsible for labeling under FDA and state requirements.

How much can an online coffee wholesaler earn?

Estimates suggest monthly revenue of typically around $1,000 to $5,000, depending on how many shops, offices and gift buyers you win and how large their orders are. Plan for at least about 10 hours a week.

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