Full-time sales rep covering a regional territory

Represent several non-competing suppliers across your region, visiting retailers and businesses in person for commission.

Startup cost$1k to $5k
Monthly revenue$1.5k to $7.5k
Time needed30+ h/week
First incomeMonths
  • $1k-5k
  • Full-time
  • Out and about

Estimates for a small start in the US, not guarantees.

Official data

34,595 US businesses with employees in this field, -3.4% in a year

NAICS 425120 “Wholesale trade agents and brokers”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A full-time sales agency of one, carrying a line of several complementary products from different suppliers. You travel your territory, visit buyers, take orders and keep accounts happy.

Your first three steps

  1. Choose an industry you know (for example gifts, hardware, food service or industrial supplies) and map the buyers in your region
  2. Contact suppliers that want regional coverage and agree commission, territory and non-compete terms in writing
  3. Book your first round of buyer visits and set up a CRM or spreadsheet to track accounts and follow-ups
Who pays

Suppliers pay you commission on sales. Their buyers, such as independent stores, restaurants, contractors or facilities managers, pay the suppliers.

How it makes money

Commission on every order across your product lines. Several lines spread the risk, and repeat orders from established accounts build steady income over time.

Skills that help
  • Sales and relationship building
  • Territory and route planning
  • Product knowledge and negotiation
Watch out for
  • Vehicle costs and travel time: factor in gas, insurance and wear on your car
  • Check general liability insurance and whether suppliers or buyers require it
  • Check your state and county for business license and sales tax requirements, which vary by location
  • Written agreements matter: check commission on orders after you leave a line and who owns the customer relationship
  • Expect a slow start, since commission only arrives once accounts place orders and pay
  • If you hire reps later, check workers' compensation and employment rules in your state

Deep research report · US

Everything you need to start: full-time sales rep covering a regional territory

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

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Questions people ask

How much does it cost to start a sales rep agency?

Estimates put startup costs typically around $1,000 to $5,000, depending on your vehicle, samples and equipment. Commission only arrives once accounts order and pay, so expect a slow start and plan your cash accordingly.

How much can a commission sales rep earn?

Monthly revenue is typically estimated at around $1,500 to $7,500, depending on the lines you carry, how many accounts you win and how quickly they order. Expect a slow start before commission begins to arrive.

What should I check before starting a sales agency?

Check your state and county for business license and sales tax requirements, which vary by location. Also check general liability insurance, whether suppliers or buyers require it, and written agreements on commission after you leave a line and who owns the customer relationship.

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