Online discount and closeout store
Sell low-priced household goods bought from wholesalers and closeout lots through your own web store or a marketplace, run from home.
- $1k-5k
- Side hustle
- Online
Estimates for a small start in the US, not guarantees.
Official data
49,121 US businesses with employees in this field, +3.1% in a year
NAICS 452319 “All other general merchandise stores”. Source: U.S. Census Bureau, County Business Patterns 2023.
What it is
A small online discount shop selling bundles and single items such as kitchen gadgets, cleaning supplies, storage and basic home goods. Stock is kept at home or in a small storage unit, and you ship orders yourself.
Your first three steps
- Pick a narrow range, like kitchen or cleaning goods, and order small test lots from two or three wholesalers
- Register your business, get an EIN and check your state's sales tax permit requirements
- List your first 20 products with clear photos and price them after counting fees and shipping
Who pays
Budget-minded shoppers across the US who search online for cheap everyday items and multi-packs.
How it makes money
You buy wholesale or closeout stock and sell at a markup through a Shopify-style site or marketplaces such as eBay or Amazon. After fees and shipping, you keep the margin.
Skills that help
- Finding cheap, reliable suppliers
- Product listings and photos
- Packing and shipping
- Customer service by email
Watch out for
- Check your state's seller's permit and sales tax collection rules, including for out-of-state sales
- Marketplaces can restrict some brands and categories, so read their seller policies
- Check product safety and labeling rules, and whether your wholesaler is authorized to sell the brand
- Shipping costs can wipe out the margin on heavy or bulky items
- Home storage may be limited by HOA or lease rules, so check them
Deep research report · US
Everything you need to start: online discount and closeout store
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online discount store in the US?
Startup costs are typically around $1,000 to $5,000, depending on how much stock you buy, where you store it and which sales channel you use. Treat this as an estimate and build your own budget from real supplier quotes.
How much can an online closeout store earn?
Monthly revenue is typically around $1,000 to $5,000, depending on what you sell, your pricing and how many orders you ship. This is revenue, not profit, and shipping costs on heavy or bulky items can wipe out the margin.
Do I need a permit or license to sell discount goods online?
Things to check: your state's seller's permit and sales tax collection rules, including out-of-state sales; marketplace seller policies on restricted brands; product safety and labeling rules; and whether your wholesaler is authorized to sell each brand.
Other ways to run this business
Similar retail ideas
Hobby pop-up at markets and conventions
Sell kits, craft supplies and games from a table at weekend markets, fairs and local conventions.
- $1k-5k
- Side hustle
- Out and about
Online lingerie wholesale catalog
Sell lingerie wholesale to small shops and online sellers through a catalog site, with suppliers shipping most orders.
- $1k-5k
- Side hustle
- Online
Online trading card seller
Buy, grade-check and sell sports and game cards through online marketplaces and live sales.
- $500-5k
- Side hustle
- Online
Handmade crafts wholesaler (home-based)
Source work from craft makers and sell it in bulk to gift shops, galleries and boutiques from a spare room.
- $1k-5k
- Side hustle
- From home
Online computer accessories store
Sell keyboards, mice, cables and storage online from home, focused on a niche like gamers or home offices.
- $1k-5k
- Side hustle
- Online
Online sports memorabilia seller
Sell authenticated signed jerseys, cards and collectibles to fans through online marketplaces and your own site.
- $1k-5k
- Side hustle
- Online