Online discount and closeout store

Sell low-priced household goods bought from wholesalers and closeout lots through your own web store or a marketplace, run from home.

Startup cost$1k to $5k
Monthly revenue$1k to $5k
Time needed10+ h/week
First incomeWeeks
  • $1k-5k
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

49,121 US businesses with employees in this field, +3.1% in a year

NAICS 452319 “All other general merchandise stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small online discount shop selling bundles and single items such as kitchen gadgets, cleaning supplies, storage and basic home goods. Stock is kept at home or in a small storage unit, and you ship orders yourself.

Your first three steps

  1. Pick a narrow range, like kitchen or cleaning goods, and order small test lots from two or three wholesalers
  2. Register your business, get an EIN and check your state's sales tax permit requirements
  3. List your first 20 products with clear photos and price them after counting fees and shipping
Who pays

Budget-minded shoppers across the US who search online for cheap everyday items and multi-packs.

How it makes money

You buy wholesale or closeout stock and sell at a markup through a Shopify-style site or marketplaces such as eBay or Amazon. After fees and shipping, you keep the margin.

Skills that help
  • Finding cheap, reliable suppliers
  • Product listings and photos
  • Packing and shipping
  • Customer service by email
Watch out for
  • Check your state's seller's permit and sales tax collection rules, including for out-of-state sales
  • Marketplaces can restrict some brands and categories, so read their seller policies
  • Check product safety and labeling rules, and whether your wholesaler is authorized to sell the brand
  • Shipping costs can wipe out the margin on heavy or bulky items
  • Home storage may be limited by HOA or lease rules, so check them

Deep research report · US

Everything you need to start: online discount and closeout store

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online discount store in the US?

Startup costs are typically around $1,000 to $5,000, depending on how much stock you buy, where you store it and which sales channel you use. Treat this as an estimate and build your own budget from real supplier quotes.

How much can an online closeout store earn?

Monthly revenue is typically around $1,000 to $5,000, depending on what you sell, your pricing and how many orders you ship. This is revenue, not profit, and shipping costs on heavy or bulky items can wipe out the margin.

Do I need a permit or license to sell discount goods online?

Things to check: your state's seller's permit and sales tax collection rules, including out-of-state sales; marketplace seller policies on restricted brands; product safety and labeling rules; and whether your wholesaler is authorized to sell each brand.

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