Corporate and virtual entertainment booking agency
Book comedians, musicians and hosts for company events, in person or by video.
- $1k-5k
- Part-time
- Online
Estimates for a small start in the US, not guarantees.
Official data
4,998 US businesses with employees in this field, +2.5% in a year
NAICS 711410 “Agents and managers for artists, athletes, entertainers, and other public figures”. Source: U.S. Census Bureau, County Business Patterns 2023.
What it is
A booking service focused on businesses. You supply entertainers for team parties, conferences, holiday events and virtual team-building sessions, and manage the details between company and performer.
Your first three steps
- Choose one or two entertainment types, such as comedians or live music, and recruit a small vetted roster
- Build a clear website with sample packages, pricing guidelines and a quote request form
- Reach out to local event planners, HR managers and chambers of commerce with a short introduction and sample offer
Who pays
HR teams, office managers, event planners and meeting organizers at companies, associations and nonprofits.
How it makes money
A client-side booking fee or a markup on the performer's fee, sometimes plus a commission from the performer. Corporate bookings tend to be larger than private party ones.
Skills that help
- Professional communication and sales
- Writing proposals and quotes
- Vetting performers for quality and reliability
- Managing deadlines across several events
Watch out for
- Check your state's rules on talent agencies or booking agents, as licensing varies
- Written contracts covering cancellations, rescheduling, payment terms and performer no-shows
- General liability insurance, and whether companies or venues ask for certificates of insurance
- Long payment terms from companies, which can strain cash flow if you pay performers first
- Sales tax and how your state treats booking fees, check with your state tax agency
Deep research report · US
Everything you need to start: corporate and virtual entertainment booking
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start a corporate entertainment agency?
Startup costs are typically estimated at around $1,000 to $5,000, depending on your website, proposal materials, contracts and insurance. Because the work is mostly online, you can usually start without premises and grow your performer roster over time.
How much revenue can a corporate booking business make?
Monthly revenue is typically estimated at around $800 to $4,000, depending on how many company events you book and the fees you charge. Long payment terms from companies can strain cash flow if you pay performers first.
What rules should I check before booking entertainers for companies?
Check your state's rules on talent agencies or booking agents, as licensing varies. Also check how your state treats booking fees for sales tax, insurance certificates clients may request, and written contracts covering cancellations and no-shows.
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