Freelance PR consultant for small businesses

Local small businesses, nonprofits, startups, restaurants, professional practices and authors who want press attention but have no in-house team.

Monthly retainers for ongoing media outreach, or fixed fees for single projects such as a product launch or event announcement.

• Clear, persuasive writing
• Building relationships with reporters and editors
• Understanding local news and what makes a story
• Organizing several clients at once

• Check whether your city or county requires a business license or a home occupation permit
• Consider general liability and professional liability (errors and omissions) insurance
• Never promise specific press coverage, as results depend on reporters
• Use written contracts with clear scope, and check rules on truthful claims in client messaging
• Income can be uneven until you have a few retainer clients

Startup costs are typically around $300 to $2,500, depending on your equipment, software, insurance and how you set up your home office. Treat these as estimates and budget for your own needs.

Monthly revenue is typically around $800 to $5,000, depending on how many clients you have and whether they sign retainers. Income can be uneven until you have a few steady retainer clients.

Check whether your city or county requires a business license or home occupation permit. Consider general and professional liability insurance, use written contracts with clear scope, check rules on truthful claims, and never promise specific press coverage.