Wig Shop with Fitting and Styling

Open a small shop selling wigs and hairpieces, with fittings and basic styling for walk-in customers.

Wigs on mannequin heads displayed on shelves in a styling shop.
Startup cost$15k to $60k
Monthly revenue$4k to $20k
Time needed35+ h/week
First incomeMonths
  • $15k-60k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

10,170 US businesses with employees in this field, -1.8% in a year

NAICS 446199 β€œAll other health and personal care stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small retail shop selling synthetic and human hair wigs, toppers and hairpieces, with fittings, cutting, styling and care advice in store.

Your first three steps

  1. Visit local wig shops and online sellers to compare prices, brands and services, and decide who you will serve
  2. Contact a few wholesale suppliers and ask about minimum orders and sample pricing
  3. Price out small retail spaces near a medical center or busy shopping area and check zoning with your city or county
Who pays

People with hair loss from medical treatment or alopecia, people wanting a style change, and customers who wear wigs for fashion, costumes or convenience.

How it makes money

Profit on wig and accessory sales, plus paid services like fitting, cutting, styling and cleaning. Repeat customers buy care products and replacements.

Skills that help
  • Customer service with sensitivity
  • Basic wig fitting and styling
  • Buying and stock control
Watch out for
  • Local business license, sales tax registration and a resale certificate for buying wholesale (check your state)
  • Whether cutting or styling wigs on site needs a cosmetology license in your state, check your state licensing board
  • General liability insurance and lease terms
  • Stock tied up in inventory, start with a small range
  • If you help customers with insurance claims for medical hair loss, check what paperwork is needed and avoid promising reimbursement

πŸ”’ Full research report for US

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to start a wig shop in the US?

Startup costs are typically around $15,000 to $60,000, depending on your premises, fit-out and how much stock you buy. Monthly revenue is typically around $4,000 to $20,000, depending on location, product range and how many customers use fitting and styling.

Do I need a license to sell and style wigs?

Check your state for a local business license, sales tax registration and a resale certificate for buying wholesale. Also check with your state licensing board whether cutting or styling wigs on site needs a cosmetology license.

What skills do you need to run a wig shop?

You need sensitive customer service, basic wig fitting and styling, and good buying and stock control. Inventory ties up cash, so start with a small range. Plan on typically 35 hours a week or more.

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Photo: djedj on Pixabay

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