Online wig store with virtual sizing help

Sell wigs and hairpieces through your own website or marketplace, with virtual sizing help.

Wigs on mannequin heads displayed on shelves in a styling shop.
Startup cost$1k to $5k
Monthly revenue$300 to $5k
Time needed10+ h/week
First incomeMonths
  • $1k-5k
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

10,170 US businesses with employees in this field, -1.8% in a year

NAICS 446199 β€œAll other health and personal care stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

An e-commerce store selling wigs, toppers and accessories, with sizing guides, photos and video or chat advice to help customers choose.

Your first three steps

  1. Choose a niche, such as medical hair loss, natural hair textures or costume wigs, and research competitors
  2. Vet two or three suppliers by ordering samples and checking quality, shipping times and return terms
  3. Set up a simple store, write clear sizing and returns pages, and register for your state sales tax
Who pays

Shoppers across the country wanting fashion wigs, costume wigs or everyday hairpieces, including people who prefer to buy privately online.

How it makes money

Margin on each item sold, either from stock you hold or through a supplier who ships for you, plus add-ons like care kits and caps.

Skills that help
  • Online selling and basic product photography
  • Customer support by email or chat
  • Supplier and stock management
Watch out for
  • Sales tax collection rules for online sales, check your state and others you sell into
  • Return rates, since fit and color are hard to judge online, set a clear returns policy
  • Supplier reliability and long shipping times if using dropshipping
  • Product claims and reviews, be accurate about hair type and materials
  • Business license and general liability or product liability insurance, check your local requirements

πŸ”’ Full research report for US

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to start an online wig store?

Estimated startup costs are typically around $1,000 to $5,000, depending on your stock approach, website or marketplace setup and how much you spend on photos and marketing.

How much can an online wig store earn?

Monthly revenue is typically estimated at around $300 to $5,000, depending on your range, pricing, traffic and return rates. Estimates assume at least about 10 hours a week of work.

What should I check before selling wigs online?

Check sales tax collection rules in your state and others you sell into, plus local business license and insurance requirements. Set a clear returns policy, and be accurate about hair type and materials in product claims.

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Photo: djedj on Pixabay

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