Online shop advertising and sales support

Established small online retailers and growing local brands with an existing website and some sales.

A monthly retainer, sometimes plus a percentage of ad spend or a performance bonus. Longer-term clients bring steady income.

• Running paid ads and reading results
• Writing clear product and email copy
• Comfortable with numbers and reporting
• Patience explaining results to clients

• Never promise specific sales results, as outcomes depend on the product, price and market
• Be clear on who pays and holds the ad accounts, ideally the client
• Check advertising rules and Australian Consumer Law on claims in ads
• Consider professional indemnity insurance
• Check GST registration once turnover reaches the threshold

Startup costs are typically around $200 to $1,500, depending on your tools, reporting software and insurance. These are estimates. Be clear on who pays for and holds the ad accounts, which is ideally the client.

Check advertising rules and Australian Consumer Law on claims made in ads. Never promise specific sales results, consider professional indemnity insurance, and check GST registration once turnover reaches the threshold.

Monthly revenue is typically around $1,000 to $5,000, depending on how many retainer clients you have and the scope of work. It's estimated at 6 or more hours a week, so it can fit around other work.