Start a boutique real estate sales agency

Run your own licensed agency selling homes in your local suburbs, earning commission on each sale.

Smiling estate agent handing house keys to a new homeowner.
Startup costA$8k to A$30k
Monthly revenueA$4k to A$20k
Time needed30+ h/week
First incomeMonths
  • A$8k-30k
  • Full-time
  • Out and about
  • Licence or permit needed

Estimates for a small start in Australia, not guarantees.

What it is

A small, locally focused agency that lists and sells residential property. You appraise homes, market them online and in print, run inspections and auctions, and negotiate between buyers and sellers. Many start lean with a home office and meet clients at the properties.

Your first three steps

  1. Check your state or territory regulator for the qualifications and experience needed for an agent's licence, and start the required course
  2. Choose a suburb or two, study recent sales and work out how you will stand out against the big franchises
  3. Price out insurance, a trust account, listing portal fees and a CRM, then build a cash buffer to cover at least six months
Who pays

Home owners selling a property. The seller pays the commission and agreed marketing costs.

How it makes money

A commission on the sale price, paid when a sale settles. Income is lumpy: a few good months can be followed by quiet ones, so you need savings to cover slow periods.

Skills that help
  • Negotiating and selling
  • Knowing your local property market
  • Clear communication and trustworthiness
  • Organising inspections, contracts and paperwork
Watch out for
  • A real estate agent's licence is required to run an agency, and requirements differ by state and territory, so check your regulator
  • Trust account and record-keeping rules are strict, and breaches can lose you your licence
  • Professional indemnity and public liability insurance, plus any compulsory fidelity or compensation fund contributions in your state
  • Income is irregular and commission only, so plan your cash flow carefully
  • Check advertising, auction and cooling-off rules in your state, and whether council approval is needed to work from home

Deep research report · Australia

Everything you need to start: boutique real estate sales agency

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a real estate agency in Australia?

Startup costs are typically estimated at around $8,000 to $30,000, depending on your state, licensing and insurance, marketing and how lean your setup is. Many start with a home office and meet clients at the properties.

How much can a boutique real estate agency earn?

Monthly revenue is typically estimated at around $4,000 to $20,000, depending on how many properties you sell and your local market. Income is commission only and irregular, so it pays to plan your cash flow carefully.

What licences and rules apply to running a real estate agency?

Check that you can get a real estate agent's licence, as requirements differ by state and territory, and ask your regulator. Also check trust account and record-keeping rules, insurance requirements, and advertising, auction and cooling-off rules in your state.

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