Open a local hockey equipment shop
Open a small shop near hockey clubs where players can try sticks, get fitted for gear and order team kits.
- A$40k-150k
- Full-time
- Own premises
Estimates for a small start in Australia, not guarantees.
What it is
A small retail shop stocking hockey sticks, protective gear, footwear, bags and clothing. It works well near busy clubs or in a hockey-keen area, with a website or social page for out-of-hours orders.
Your first three steps
- Talk to clubs and your state hockey association to check there is enough local demand, and find a site near them
- Open trade accounts with suppliers and plan a first stock order and budget with an accountant
- Register your business and ABN, then line up a lease, insurance and a simple online shop
Who pays
Players of all ages, parents, schools and clubs ordering gear or uniforms.
How it makes money
Retail margin on stock, plus team orders, stick customisation and repairs, and seasonal sales around the start of each season.
Skills that help
- Strong knowledge of hockey and its equipment
- Retail and stock management
- Building relationships with clubs and schools
Watch out for
- Commercial lease terms, rent and fit-out costs, ask a solicitor to review
- Public liability, contents and business insurance, and workers compensation once you hire
- Check council requirements for signage and shop use
- Check GST registration once turnover reaches the threshold
- Heavy seasonal swings and money tied up in stock
- Competition from large sports retailers and overseas online shops, so focus on fitting and service
Deep research report · Australia
Everything you need to start: local hockey equipment shop
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to open a hockey equipment shop?
Startup costs are typically estimated at around $40,000 to $150,000, depending on the premises, fit-out and how much opening stock you buy. Rent and lease terms can change the total significantly.
How much can a hockey equipment shop earn?
Monthly revenue is typically estimated at around $8,000 to $35,000, depending on location, range and orders from clubs and schools, often from around 35 hours a week. Revenue can swing with the season.
What should I check before opening a hockey shop?
Ask a solicitor to review commercial lease terms, rent and fit-out costs. Check council requirements for signage and shop use, your insurance (public liability, contents, and workers compensation once you hire), and GST registration once turnover reaches the threshold.
Other ways to run this business
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Sell hockey sticks, shin guards, mouthguards and club wear to players across Australia from a simple online shop.
- A$2k-10k
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Set up a gear stall at club match days, season launches and tournaments, where players can try and buy on the spot.
- A$3k-12k
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