Start an online hockey gear store
Sell hockey sticks, shin guards, mouthguards and club wear to players across Australia from a simple online shop.
- A$2k-10k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
A website shop selling hockey sticks, balls, protective gear, bags and clothing. You can hold a small amount of stock at home and arrange direct supply from wholesalers for larger items. Decide early which hockey you focus on (field, ice or inline), as the gear is quite different.
Your first three steps
- Pick your hockey type and ask Australian wholesalers and distributors about trade accounts and minimum orders
- Register an ABN and set up a simple online shop with clear sizing guides and delivery costs
- Contact local clubs and school sports coordinators to offer a team discount and get your first orders
Who pays
Players, parents buying for juniors, and clubs or school teams ordering in bulk.
How it makes money
You buy at wholesale and sell at retail. Margin comes from the markup on each item, plus bundles such as a starter kit for juniors and bulk orders for teams.
Skills that help
- Knowing hockey gear and sizing
- Online selling and basic photography
- Customer service and handling returns
Watch out for
- Check whether you need to register for GST once your turnover reaches the threshold
- Australian Consumer Law rules on refunds, returns and product safety, check the ACCC guidance
- Public liability and product liability insurance, ask an insurer what suits online sellers
- Check with your local council if running the business from home needs approval
- Stock tied up in sizes and models that go out of date, start with a small range
Deep research report · Australia
Everything you need to start: online hockey gear store
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online hockey gear store?
Startup costs are typically estimated at around $2,000 to $10,000, depending on how much stock you hold, your website setup and whether you use direct supply from wholesalers for larger items.
How much can an online hockey store earn?
Monthly revenue is typically estimated at around $1,000 to $5,000, depending on your range, pricing and whether clubs or teams order in bulk. It can start from around 8 hours a week.
What rules should I check before selling hockey gear online?
Check GST registration once turnover reaches the threshold, and Australian Consumer Law rules on refunds, returns and product safety (see ACCC guidance). Ask an insurer about public liability and product liability, and check whether running from home needs council approval.
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