Online menswear store

Men who prefer to shop online, and partners or family buying gifts, often looking for a particular fit, style or size range.

You buy stock wholesale and sell at a markup. Profit comes from the gap between cost and retail price, minus shipping, returns, platform fees and advertising.

• Eye for men's style and fit
• Basic online shop setup
• Stock tracking and packing orders
• Social media or photo skills

• Register an ABN and check when you need to register for GST
• Australian Consumer Law covers refunds, faulty goods and honest product descriptions, so check your obligations
• Returns on clothing can be high, so set a clear returns policy and factor costs into prices
• Unsold stock ties up cash, so start with a small range
• Check with your local council if you store stock at home

As an estimate, startup costs are typically around $2,000 to $10,000, depending on your opening stock, website setup, photography and packaging. Monthly revenue is typically around $500 to $5,000, depending on your range, pricing and how well you promote it.

Check ABN registration and when you need to register for GST. Also check your obligations under Australian Consumer Law on refunds, faulty goods and honest product descriptions, and check with your local council if you store stock at home.

Estimates suggest at least around 8 hours a week. Helpful skills include an eye for men's style and fit, basic online shop setup, stock tracking, packing orders and social media or photo skills. Set a clear returns policy early.