Online paintings and prints shop

Sell original paintings and prints from local artists through your own website and social media.

Framed paintings hanging on the walls of a small art shop for buyers.
Startup costA$500 to A$3k
Monthly revenueA$300 to A$3k
Time needed8+ h/week
First incomeMonths
  • A$500-3k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop that sells original paintings and quality prints, either from artists you represent or from your own curated range. You handle the listings, photos, packing and posting.

Your first three steps

  1. Approach a handful of local artists about selling their work on commission or buying a small range of prints wholesale
  2. Set up a simple online shop and photograph each piece in natural light, including shots of it on a wall
  3. Get an ABN, then post your first listings on Instagram and local community groups to find your first buyers
Who pays

Home decorators, gift buyers, small businesses furnishing offices or cafes, and art collectors.

How it makes money

A margin on each sale: either a commission on works sold for artists, or the difference between your buying price and your selling price on prints and stock you buy.

Skills that help
  • Good eye for art and what sells
  • Product photography and listing
  • Social media and customer service
Watch out for
  • Written agreements with artists covering commission, pricing, unsold work and who owns the copyright
  • Only sell prints you have permission to reproduce, as copyright infringement is a real risk
  • Packing and insurance for postage, as damaged framed or large works can be costly
  • GST registration once turnover reaches the threshold, so check with the ATO
  • Australian Consumer Law rules on refunds and accurate descriptions of what you sell

Deep research report · Australia

Everything you need to start: online paintings and prints shop

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online paintings shop in Australia?

Startup costs are typically around $500 to $3,000, depending on your website setup, photography, packing materials and any opening stock. Treat this as an estimate and check your own platform and supplier costs.

How much can an online paintings and prints shop earn?

Monthly revenue is typically around $300 to $3,000, depending on your range, the artists you work with and how well you market online. This is revenue rather than profit.

What should I check before selling paintings and prints online?

Check written agreements with artists covering commission, pricing, unsold work and copyright. Only sell prints you have permission to reproduce. Also check packing and postage insurance, GST registration with the ATO, and Australian Consumer Law rules on refunds and descriptions.

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Photo: Yevhen1971 on Pixabay

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