Online physio and rehab equipment shop

Sell resistance bands, braces, exercise aids and rehab gear online to home patients and small clinics.

Startup costA$2k to A$10k
Monthly revenueA$1k to A$5k
Time needed8+ h/week
First incomeMonths
  • A$2k-10k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A website selling low-risk physio and rehab products such as resistance bands, balance tools, foam rollers, hot/cold packs and mobility aids. Many items can be shipped straight from the wholesaler, so you hold little or no stock.

Your first three steps

  1. Pick a focus, such as home rehab, sports injury or elderly mobility, and compare 3 to 5 Australian wholesalers and their minimum orders
  2. Get an ABN, set up a simple online store and write clear product descriptions that make no medical claims you cannot back up
  3. Test the market with a small range, then contact local physios and ask whether they would buy for their clinics or recommend your shop
Who pays

People recovering at home, carers and family members, small physio and chiropractic clinics, and personal trainers.

How it makes money

You buy at wholesale prices and sell at a markup. Extra income comes from bundles, such as a post-surgery recovery pack, and from repeat orders by clinics.

Skills that help
  • Basic online shop setup
  • Customer service
  • Product knowledge and research
  • Organising orders and suppliers
Watch out for
  • Some products count as medical devices, so check TGA rules and whether the supplier or sponsor has the products on the ARTG
  • Avoid health claims in your marketing, and check what the TGA and ACCC allow
  • Australian Consumer Law applies to refunds and warranties, so check your returns policy
  • Public liability and product liability insurance
  • Register for GST once you reach the turnover threshold

Deep research report · Australia

Everything you need to start: online physio and rehab equipment shop

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online physio equipment shop?

Startup costs are typically estimated at around $2,000 to $10,000, depending on your website setup, any stock you hold, insurance and marketing. Shipping direct from a wholesaler can mean holding little or no stock.

How much can an online physio equipment shop earn?

Monthly revenue is typically estimated at around $1,000 to $5,000, depending on your product range, traffic, pricing and the hours you put in. That is revenue before product, shipping and other costs.

What rules should I check before selling physio and rehab products?

Check TGA rules and whether your products are on the ARTG, as some count as medical devices. Also check what the TGA and ACCC allow in health claims, and make sure your returns policy meets Australian Consumer Law.

Other ways to run this business

Similar retail ideas

More ideas →