Postnatal doula

Help new families at home after the birth with rest, feeding support, light meals and newborn care.

Startup costA$600 to A$2.5k
Monthly revenueA$600 to A$3.5k
Time needed8+ h/week
First incomeWeeks
  • A$600-2.5k
  • Side hustle
  • Out and about

Estimates for a small start in Australia, not guarantees.

What it is

Practical and emotional support in the weeks after birth, visiting homes to help with settling the baby, feeding support, light housework, meals and giving parents time to rest.

Your first three steps

  1. Complete a postnatal doula course and a current first aid and infant CPR certificate
  2. Get an ABN, set hourly and block-booking rates, and sort insurance and any checks needed
  3. Introduce yourself to local midwives, lactation consultants and mothers' groups, and offer a first visit to people you know
Who pays

New parents, often with no family nearby, plus families with twins, older children or a tough birth recovery.

How it makes money

Hourly rate for scheduled visits or block bookings, such as several half-days a week, and sometimes overnight shifts at a higher rate.

Skills that help
  • Patient and reassuring with new parents
  • Basic newborn care and safe sleep knowledge
  • Practical household help and meal prep
  • Knowing when to suggest a GP, midwife or child health nurse
Watch out for
  • Doulas are not regulated as health professionals, so stay non-medical and refer to a GP, midwife or child health nurse when needed
  • A Working with Children Check is likely to be needed for this work, check with your state or territory authority
  • Check which insurance cover (public liability, possibly professional indemnity) suits in-home care of newborns
  • Overnight shifts can be tiring, so plan how many you can safely take on
  • Be clear about what you will and won't do (such as heavy cleaning) to avoid misunderstandings

🔒 Full research report for Australia

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to become a postnatal doula?

Startup costs are typically around $600 to $2,500, depending on your training, insurance and materials. These are estimates, so check your own costs before you begin.

How much can a postnatal doula earn?

Monthly revenue is typically around $600 to $3,500, depending on how many families you support and the shifts you take. Overnight shifts can be tiring, so plan how many you can safely take on.

What rules and checks apply to postnatal doula work?

Doulas are not regulated as health professionals, so stay non-medical and refer to a GP, midwife or child health nurse when needed. A Working with Children Check is likely to be needed, so check with your state or territory authority, plus insurance.

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