Online t-shirt store (print on demand)

Online shoppers who share the interest or identity your designs speak to, plus people buying gifts.

You keep the difference between your retail price and the supplier's print and postage cost on each shirt sold.

• Basic graphic design
• Social media and online marketing
• Spotting a niche audience

• Copyright and trade mark rules: never use logos, characters, slogans or song lyrics you don't own or have permission for
• Check whether you need to register for GST once your turnover reaches the threshold
• Australian Consumer Law obligations on refunds, faulty goods and clear pricing
• Long delivery times from overseas suppliers can lead to complaints, check shipping times

Startup costs are typically around $200 to $1,000, depending on your design tools, shop platform, sample orders and early marketing. These are estimates, so check each supplier's fees and shipping charges before you launch.

Monthly revenue is typically around $200 to $1,500, depending on how well your designs suit your niche, how much you market them and how your prices compare. This is an estimate of revenue, not profit.

Check copyright and trade mark rules, and never use logos, characters, slogans or song lyrics you don't own or have permission for. Also check GST registration once turnover reaches the threshold, Australian Consumer Law on refunds and faulty goods, and supplier shipping times.