Online specialist fishing tackle store

Anglers across the UK who want a specialist range, expert advice or better choice than their local shop offers.

You sell products at a mark-up over wholesale prices, and may add bundles or starter kits. Repeat customers and helpful guides help bring people back.

• Knowledge of your fishing niche
• Writing clear product descriptions
• Basic photography and online selling

• Distance selling rules, including customer returns and clear pricing, so check the current guidance
• Hooks, knives and other restricted items may have age checks or limits on posting, so check each product and courier's rules
• Live bait is hard to post, so most online shops avoid it
• Public liability and product liability insurance
• Storage space at home and whether your landlord or lender allows stock to be kept there
• Postage and returns costs can eat into margins

Startup costs are typically around £2,000 to £10,000, depending on your stock, website and insurance. These are estimates. Choosing one niche, such as fly or carp fishing, can help you control how much stock you buy.

Monthly revenue is typically around £1,000 to £5,000, depending on your niche, range and marketing. The estimates start from about 10 hours a week. Postage and returns costs can eat into margins.

Check current distance selling guidance, including returns and clear pricing. Hooks, knives and other restricted items may need age checks or have posting limits, so check each product and courier's rules. Also check insurance and whether your landlord or lender allows stock at home.