Online rehab and physical therapy supply store
Sell rehab gear like bands, balance trainers and hot/cold packs online to home users and small clinics.
- $1.5k-6k
- Side hustle
- Online
Estimates for a small start in the US, not guarantees.
Official data
10,296 US businesses with employees in this field, -2.9% in a year
NAICS 423450 “Medical, dental, and hospital equipment and supplies merchant wholesalers”. Source: U.S. Census Bureau, County Business Patterns 2023.
What it is
A web store focused on rehabilitation and physical therapy products such as resistance bands, balance and mobility aids, exercise equipment, support braces and clinic basics. Many suppliers let you ship direct from their warehouse, so you do not need to hold much stock.
Your first three steps
- Pick a niche (for example post-surgery recovery or clinic consumables) and compare prices from a few wholesale suppliers
- Register your business, get an EIN and a state resale certificate, then set up a store on Shopify or a similar platform
- Launch with a small range, write helpful product guides and contact local clinics about bulk pricing
Who pays
People recovering at home, caregivers, small physical therapy practices, personal trainers and senior living providers.
How it makes money
You earn the margin between the wholesale and retail price on each order. Bundles (for example a knee rehab kit) and repeat orders from clinics lift the average sale.
Skills that help
- Online selling and product listings
- Clear writing about how products are used
- Customer service and returns handling
Watch out for
- Some devices, such as electrical stimulation units, are regulated by the FDA. Check what you can sell and how, and stick to suppliers that handle compliance
- Never make medical claims about treating conditions; stick to the manufacturer's approved wording
- Check sales tax registration and collection rules in your state and any states you ship to
- General liability and product liability insurance, and a clear returns policy
Deep research report · US
Everything you need to start: online rehab and physical therapy supply store
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online rehab supply store?
Startup costs are typically estimated at around $1,500 to $6,000, depending on your website, product listings, any stock you hold and insurance. Many suppliers ship direct, so you may not need to hold much stock.
How much can an online rehab supply store earn?
Monthly revenue is typically estimated at around $1,000 to $5,000, depending on your product range, pricing, marketing and returns. Revenue is not profit, so account for product costs, shipping and platform fees.
What rules should I check before selling rehab and physical therapy products?
Some devices, such as electrical stimulation units, are regulated by the FDA, so check what you can sell and how. Stick to the manufacturer's approved wording, avoid medical claims, check sales tax rules in your state and states you ship to, and arrange liability insurance.
Other ways to run this business
Local supplier to physical therapy clinics
Visit independent clinics and care providers to supply treatment tables, exercise gear and consumables.
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Rehab equipment showroom and supply shop
Open a small local shop where patients and clinics can try and buy rehab and mobility equipment.
- $15k-60k
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