Regional produce wholesaler with cold storage

Buy from growers, store in a small cooler space and deliver weekly to restaurants, grocers and institutions.

Crates of fresh farm produce stacked in a wholesale warehouse.
Startup cost$80k to $250k
Monthly revenue$10k to $50k
Time needed35+ h/week
First incomeMonths
  • $80k-250k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

1,120 US businesses with employees in this field, +2.0% in a year

NAICS 424590 “Other farm product raw material merchant wholesalers”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small wholesale operation with rented warehouse or cold storage space, a refrigerated van or truck, and regular delivery routes to food businesses in your region.

Your first three steps

  1. Line up a few growers who will supply you and a few buyers who will commit to regular orders before you sign any lease
  2. Price out small cold storage or warehouse space and a used refrigerated van in your area
  3. Form an LLC, get an EIN, and ask your state agriculture department and county health department what licenses and inspections apply
Who pays

Restaurants, grocery stores, caterers, schools, hospitals and other food service buyers that order weekly in volume.

How it makes money

You buy in volume from farms and sell by the case or pallet at a markup, earning a margin on each order. Standing weekly orders from steady customers help make income predictable.

Skills that help
  • Buying and pricing produce
  • Managing inventory and cold storage
  • Route planning and driving
  • Building long-term customer relationships
  • Basic bookkeeping
Watch out for
  • Food safety rules for storing and transporting produce; check FDA requirements and your state's wholesale food license or registration
  • Federal PACA license rules for produce dealers above certain purchase amounts; check with USDA before you start buying
  • Spoilage losses and cooler equipment breakdowns
  • Commercial auto, general liability and product liability insurance; workers' compensation once you hire drivers or warehouse help
  • Buyers may pay on 30-day terms, so plan your cash flow, and budget working capital to buy stock before customers pay you

Deep research report · US

Everything you need to start: regional produce wholesaler with cold storage

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

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Questions people ask

How much does it cost to start a produce wholesale business?

Estimates are typically around $80,000 to $250,000, depending on your warehouse or cold storage space, your refrigerated vehicle, and the working capital you need to buy stock before customers pay you.

How much can a produce wholesaler earn?

Monthly revenue is typically estimated at around $10,000 to $50,000, depending on how many restaurants, grocers and institutions you supply and how much they order. Revenue is not profit, so plan for your costs.

What licenses and rules should I check before starting?

Check FDA requirements and your state's wholesale food license or registration for storing and transporting produce. Also check with USDA about federal PACA license rules for produce dealers above certain purchase amounts before you start buying.

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