Online sports and fitness business ideas in Australia
13 ideas
These 13 ideas let you build a sports or fitness business online, without a gym lease or shopfront. They suit people with a coaching background, a passion for a particular sport, or an eye for a niche product market.
Online body shaping classes
Teach live toning and shaping classes over video from home to members anywhere in Australia.
- A$300-1.5k
- Side hustle
- Online
Online live aerobics classes
Teach live or on-demand aerobics sessions over video from home to paying members.
- A$400-2k
- Side hustle
- Online
Online tack and riding gear store
Sell bridles, rugs and riding gear to riders across Australia from a spare room or shed.
- A$3k-15k
- Side hustle
- Online
Online aero dance classes
Teach live or recorded dance-fitness classes over video to members who join from home.
- A$500-2.5k
- Side hustle
- Online
Online personal training and coaching
Coach clients remotely with custom programs, check-ins and video sessions.
- A$500-3k
- Side hustle
- Online
Online tai chi classes
Teach live tai chi classes over video, with recordings and courses for students anywhere.
- A$300-1.5k
- Side hustle
- Online
Online yoga classes and membership
Teach live or on-demand yoga classes from home and charge a monthly membership.
- A$300-2k
- Side hustle
- Online
Online fitness programme and coaching
Offer structured training plans and live or recorded classes that clients follow from home.
- A$800-4k
- Side hustle
- Online
Online running store with pop-up fittings
Sell running shoes and gear online and offer fitting sessions at run clubs and events.
- A$5k-25k
- Side hustle
- Online
Online airsoft gear and accessories store
Sell airsoft protective gear, BBs and accessories online to players, keeping clear of restricted replicas.
- A$5k-25k
- Side hustle
- Online
Online sports gear and club supplier
Sell sports gear online and supply local clubs and schools directly, with no shopfront.
- A$2k-15k
- Side hustle
- Online
Online B2B fitness equipment supplier
Sell fitness gear in bulk to gyms and retailers online, with little or no stock held yourself.
- A$2k-10k
- Side hustle
- Online
Online windsurf gear store
Sell new and used windsurfing boards, sails and accessories online, with local pickup from home.
- A$3k-15k
- Side hustle
- Online
About these ideas
You might teach online yoga classes and membership, offer online personal training and coaching, or sell gear through an online tack and riding gear store. Before choosing, decide whether you want to sell your time and expertise or physical stock, since the set-up, costs and daily workload differ a lot. Check what qualifications, insurance and consumer rules apply to your idea, and think about how you will stand out in a crowded online market.
Questions
Do I need qualifications to start an online fitness business in Australia?
It depends on what you offer. Many clients and insurers expect recognised fitness qualifications for coaching or training. Check what your chosen idea involves, what insurers require, and whether any industry body registration is worth having before you take on paying clients.
Should I teach classes online or sell sports gear?
Classes and coaching rely on your skills and time, with low stock costs. Gear stores need money for stock, storage, shipping and returns. Think about your budget, how much time you have, and whether you prefer working with people or managing products.
What should I check before selling fitness services or equipment online?
Look into business registration, ABN and GST requirements, public liability or professional indemnity insurance, and Australian Consumer Law obligations on refunds and product safety. Also check platform terms and any music licensing needed for classes. Confirm details with official sources or an adviser.